Expansion in the global markets to create larger brand recognition. Some would argue that in youth culture especially, Nike is a fashion brand. Further penetration of its products in emerging markets could lead to strong growth for years to come.
Strengths Strong Global Brand: The competition for market share in the athletic shoe industry is a thre at because of innovative brands in the industry.
View all posts by Nike swot analysis Friesner Posted on. By compiling and examining a variety of information we will be able to interpret where NIKE currently stands in the athletic shoe industry and how they will be able to adapt their brand position to be more successful in the future.
The keyword was system this time round — systems of dress that even incorporate socks with enhanced grip for a holistic approach to athletic wear. It can also try backward integration since it depends heavily on independent manufacturers in its supply chain.
Competitors are becoming more aggressive and creating high quality products that are taking from the profits of NIKE. On the other hand, technological advancements in terms of promotion and product pose exciting opportunities. There are also outside sales from users who are not looking to purchase the shoe for athletic use.
Large and well managed supply chain and distribution network — A large and well managed supply chain and distribution network is also among the key strengths of Nike. Expansion into sport sunglasses and jewelry lines. The company has its own staff of specialists in the areas of biomechanics, chemistry, exercise physiology, and related fields, and also uses advisory boards made up of athletes, coaches, trainers, orthopedists, and other experts who consult with Nike about designs, materials, and concepts for products and improvements.
Even though, as Mark Parker, the Nike CEO says, that people still prefer premium brands, it is possible that the market will change and Nike will have to find a new niche for its customers. Sensitivity to price among consumers leads them to purchase the most cost effective pair of sports shoes.
The combination of retailing in third party outlets and competing brands cutting prices has made the going tough for Nike.
Nike sells its products through retail accounts, Nike-owned retail stores, internet websites, and independent distributors and licensees throughout the world.
During the Berlin Marathon, Eliud Kipchoge failed to set the world record because his shoes which were made by Nike disintegrated before the entire world. Nike is perceived by some consumers as being too premium and a luxury brand.
The business could also be developed internationally, building upon its strong global brand recognition. Nike takes its research, design, and development efforts very seriously, and it believes this is one of the key factors for its success.
Nike has the unique advantage of offering value for money and this can be leveraged to the hilt as the company begins to make inroads into the newer consumer segments, which want quality at an affordable price.
Competitive Analysis Many companies that vie to capture the purchases of consumers across the nation in the market of athletic shoes.NIKE SWOT Analysis NIKE Inc.
is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.
NKE. Check this Swot Analysis Nike, this Nike Swot Analysis breaks down Nike strengths, weaknesses, oppurtunities and weaknesses. This case study sample talks about the situational analysis and SWOT analysis of NIKE Inc.
Our case study writing experts helps you to get best grades. Would you like a lesson on SWOT analysis?. Strengths. Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that ‘Business is war without bullets.’.
Nike is the most valuable sports brand in the world. Its “Swoosh” logo is instantly recognizable around the globe. Virtually all of Nike’s footwear is manufactured outside of the United.Download