Opportunities The company is also influenced by external factors, and we will first discuss the opportunities for JetBlue. Furthermore, the Jet Blue would keep operating costs low by integrating a less costly plane, the Awhich is significantly less costly than the Boeing The TOWS analysis matches external opportunities and threats with internal strengths and weaknesses.
In fact, it provided more amenities than other airlines, including personal television sets for every flyer and comfortable leather seats, creating a feeling of luxury. How can we continue what we have started? JetBlue, which was also modeled on Jetblue airlines summary of case lines of Southwest Airlines, managed to succeed in a depressed and highly competitive industry, because of its innovative approach to business and its efforts in becoming a cost leader by cutting down on unnecessary frills and wasteful expenses.
As a result, the company needs to restore customers trust and loyalty, improve on internal operating systems in order to regain former financial strength in the future. The case made clear that JetBlue is getting more and more interline agreements with other airline companies.
Other innovations that facilitated operations and made services more customer-friendly are the tickets and mileage statements that do not require paper anymore. The airplane industry should invest in have safer and easier systems to improve the safety of its travelers.
The most important cause for failure was the inability of these low-cost airlines to bring about a balance between cost-cutting and quality of service.
The finances seem to show that the company is improving and is stable.
In this scenario, a number of low cost airlines began to make their presence felt in the industry Refer Exhibit-I for a note on low-cost airlines in the US. With the upper hand of having to deal with only one aircraft, it allows training costs to low and increase personnel utilization. This strategy enables the company to differentiate themselves from their competitors and adds unique value to their products.
It is therefore wise that JetBlue keeps making new interline agreements with the bigger airline companies. New technology; the new technology could help the company to improve the online presence.
With not having the strain of being merged with another airline company JetBlue has free ability to fly where they want at the cost they want. However if JetBlue makes sure that they offer their product in an exclusive way the company will win customers.
Airbus A planes are less expensive than a Boeing plane and they can hold more people. Focus on the interline agreements; when JetBlue has more interline agreements with other airline companies their customers will have more choice of countries where they want to go, it will also be easier for them to make a reservation.
Focus on the technology improvements; JetBlue is an innovative company and they like to try out new technologies. Passenger traffic was also falling consistently. They have new airplanes that keep the operational costs low with inflight entertainment systems, their customers get a drink and a snack and their employers are involved and motivated.
Focus on technological developments; again they should focus on this for example they could maybe develop new security check machines that are easier to use and also safer to avoid terroristic attacks Develop the JetBlue experience; there is intense competition in the airline industry, however JetBlue should differentiate itself by improving the JetBlue experience which is already known for excellent customer service, friendly personnel, new planes, entertainment systems etc.
So now the question is, can you continue it? His in-depth experience enabled him to identify the external factors that would affect the business such as simple check-in and boarding process, hassle free ticketing procedures etc.
With this ability JetBlue has grown from having 12 destinations in to 75 destinations in that include Puerto Rico and 12 countries in the Caribbean and Latin America.
From the case it became clear that the company had problems with facing mass cancellation; a weak reservation system and also no baggage handling systems. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth.
If they improve this experience and keep focusing on being a low-budget company they will win more customers. While they struggle to repair their balance sheets and become more liquid and financially flexible, low cost airlines like JetBlue will expand into the vacuum the majors have created.
What are the most strategically important internal resources and capabilities? JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight.Case Analysis On Jet Blue Airlines Management Essay.
Print Reference this. Published: 23rd March, Unlike most other airlines, as policy, JetBlue does not overbooking their flights.
The combined factors in the PEST analysis provide a summary of driving forces in the macro environment.
The goal of the following analysis will be to. Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15,by Rollin King and Herb Kelleher.
Southwest Airlines is an American low fare airline based in Dallas, Texas. JetBlue Airways was incorporated in Delaware in August The Airways headquarters is based out of Forest Hills, New York. JetBlue’s main hub is based out of JFK airport, in New York City.
JetBlue is a low-cost domestic airline in the United States and has an interesting combination of implementing its low-cost and differentiation strategies. Jetblue Airways: Starting From Scratch - Case Analysis Executive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman.
Oct 15, · Within a short span of time, New York's hometown airline has become the fifth largest passenger carrier in the US based on available seat miles (ASMs).
Just like the other airlines, JetBlue, too, had to face a tough time during the economic slowdown ineven though it has revived tremendously ever since. Summary statement of the problem: JetBlue Airways was a fairly new airline that was going up against such airlines like Southwest, AirTran, and Delta.
Started inJetBlue Airway was able to turn profits fairly quickly; in the company had profits of $ million (George & Regani,).Download